Automatically translated.View original post

[Latest trend] Liquid foundation is hot in Korea

Are you a cushion person or a liquid person? 🙋🏻‍♀️💭

Just to supplement the video...

Cushion and liquid

It's the same foundation, but the design is different, isn't it 📝

✔️ CUSHION FOUNDATION

STRUCTURE FOR SOAKING FOUNDATION INTO SPONGE

It is necessary to design a formula such as texture that can maintain a stable state in the sponge

✔️ Liquid Foundation

As it is in a bottle, there are no restrictions on soaking into the sponge. It is easy to reflect texture, cover power, skin care ingredients, etc. in the design

Because the shape is different, the width of the finish also expands 📝

Of course, it is not a story that "liquid is better than cushion" ❌ each has its own strengths!

In the scene and favorite texture when using

Please choose your favorite one ◎

# foundation Korean Cosmetics LIQUID FOUNDATION CUSHION FOUNDATION

7/23 Edited to

... Read more近年、韓国コスメ市場では「韓国ファンデ=クッションファンデ」というイメージが変わりつつあります。実際、クッションファンデが持つ便利さや手軽さは魅力的ですが、リキッドファンデーションはその設計の自由度から多様な仕上がりを実現でき、ますます存在感を強めています。 私自身も最近リキッドファンデを愛用するようになりましたが、その一番の魅力は美容液のような質感と薄膜なのに陶器肌のような均一なカバー力を両立できる点です。特に肌が乾燥しやすい季節でも、うるおい成分が配合されたリキッドファンデは肌を守りながら美しい仕上がりをキープできるので重宝しています。 また、クッションはスポンジに染み込ませる関係上、テクスチャーや処方に制約があるのに対し、リキッドはボトルに入っているため、ブランドそれぞれが個性あるフォーミュラを開発しやすいのも大きな利点です。自分の肌質や好みの仕上がりに合わせて選べるバリエーションの豊富さは、コスメ好きには嬉しいポイントですね。 一方で、シーンに応じて使い分けるのもおすすめです。朝の忙しい時間は手軽に素早く塗れるクッションファンデ、しっかりメイクしたい日や乾燥対策を重視したい日はリキッドファンデといったように、どちらも強みがあるので使い分けることで毎日のメイクがより楽しめます。 つまり現在の韓国コスメファンデーション市場では、クッション一強の時代は終わり、リキッドも含めて選択肢が広がったことがトレンドとも言えます。自分に合ったファンデーションを探す楽しみも増え、仕上がりの幅や質感にこだわる方には特にリキッドファンデーションがおすすめです。ぜひ皆さんも最新の韓国コスメリキッドファンデを試して、その魅力を実感してみてくださいね!

Related posts

I’m looooving this new @TIRTIR Inc. liquid foundation and concealer😍✨ maybe even more than my cushion!!!! What do you think?? #tirtir #tirtirfoundation #tirtirbeauty #tirtircushion #kbeauty #koreanmakeup #koreanskin #weightlessfoundation #makeupreview #grwm #makeuproutine #koreanbeauty #k
Liz Pak 🇰🇷🇺🇸

Liz Pak 🇰🇷🇺🇸

2 likes

GLASS SKIN IN A BOTTLE? 🤔 You all know I love a good complexion product made in Korea—and this time I tried the @Poom Cosmetics Foundation. I’d never used her before, and aside from knowing she’s skincare infused, I went in totally blind. And honestly, I’m not mad at the finish! She really does giv
The Lipstick Lesbians

The Lipstick Lesbians

510 likes

What do we think of this color match??? Yay or nay??✨ @Rare Beauty #rarebeauty #makeupreview #beautytok #foundationreview #rarebeautymakeup
Liz Pak 🇰🇷🇺🇸

Liz Pak 🇰🇷🇺🇸

2 likes

LEAKING THIS NEW FOUNDATION LAUNCH! The very much anticipated @Natasha Denona Hy-Glam Foundation 👀 If you’ve been following our content for a while, you KNOW I’ve been waiting for Natasha to launch a liquid foundation. And I’m so honored she asked us to reveal it and educate about it first. Bonus w
The Lipstick Lesbians

The Lipstick Lesbians

55 likes

Age 20s Foundation is what the K-Pop Stars use!
This is the VIRAL AGE 20s signature essence pact SPF 50+ in shade 35N! Im living my k-drama/ k-pop dream with trying this SPF 50 foundation fusion😍I definitely think the shade range could be a lot larger however she got the job done!! The base was definitely smooth!! 🖤🤎 Available on amazon✨ What
Diamond 🤍

Diamond 🤍

25 likes

A white, oval-shaped compact foundation case is displayed on a wooden surface. Overlaid text reads "K-BEAUTY" and "FOUNDATION," with a small cartoon character and the user's handle.
A close-up shows a person's face and upper chest, wearing a dark blue jersey with "Make Four" embroidered on it. The person's skin has a smooth, even tone from foundation.
A close-up of a person's face and neck, wearing a dark blue jersey with a white star on the shoulder. The person's skin shows a consistent foundation application.
Milk Touch Skin Fit Foundation🇰🇷💄
First couple times wearing this foundation and have been getting tons of compliments! The cushion applicator is super convenient and for someone who has oily skin, worked a 8 hr shift in and out, it still looked amazing! 💡Tip- KNOW YOUR EXACT SHADE‼️ 💌Milk Touch 💵$19.50 from 🇰🇷~Lewkin.com
𝐓𝐚𝐧𝐧𝐢𝐬𝐡𝐚🧋

𝐓𝐚𝐧𝐧𝐢𝐬𝐡𝐚🧋

145 likes

SIIA SEAMLESS FIT FOUNDATION DUO @siiacosmetics
#koreanmakeup #makeupwithskincare #koreanfoundation #makeupbymache #makeuplover
Makeupbymache

Makeupbymache

5 likes

Some k beauty faves✨❤️ #kbeauty #koreanskincare #koreanmakeup #oliveyoung #kbeautytiktok @DALBA @Biodance Store US @OLIVE YOUNG Global @TORRIDEN US @fwee @TIRTIR Inc. @goodal USA
Liz Pak 🇰🇷🇺🇸

Liz Pak 🇰🇷🇺🇸

5 likes

Testing out Il Makiage foundation
Testing out Il Makiage foundation. I tried two shades, and now I need YOUR help-Which one looks like the perfect match?Drop your pick in the comments! @IL MAKIAGE @il makiage pr management #ilmakiagefoundation #ilmakiage #makeupreview #makeupreview #beautycommunity
Fabiola

Fabiola

3 likes

Thoughts?
Where??!?
SelfCare Sister

SelfCare Sister

653 likes

I’ve tried many cushion foundations before BUT not one with SPF in it and damn the match 🫨🧐🤏🏼 #firstimpression #honestreview #foundation #foundationreview #cushionfoundation #koreanmakeup
Demi

Demi

634 likes

This is too good to gatekeep!! You can customize a #laneige foundation that perfectly matches your skin tone at the @アモーレ聖水 Amore Seongsu Store in Seoul 🇰🇷 #kbeauty #customfoundation
LISA

LISA

975 likes

making my own mini cushion with Inklasting Foundation Slim Fit New 🫣 i love it and you can purchase THE FACE SHOP products on Amazon! @The Face Shop US #thefaceshop #kbeauty #koreanfoundation #foundation #beautytok
Sarah Chung 혜정

Sarah Chung 혜정

18 likes

Soft Glam Using Viral TIRTIR Foundation”
Soft glam but make it effortless ✨ I tried a full face using TIRTIR products and I’m honestly obsessed with how skin-like everything looks. The foundation gave me that smooth filter finish, the concealer blended so easily, and the blush added the prettiest soft glow. If you love that clean girl /
Quill Milano

Quill Milano

4 likes

Esta es la mejor base coreana!🇰🇷🫰🏻
#gettoknowme #makeup 💄 #bestfoundations #basedemaquillaje #maquillaje
JULIANNA ANGUIANO

JULIANNA ANGUIANO

5 likes

here are the kbeauty products that are actually viral in Korea right now!! (shoutout to the @OLIVE YOUNG Global employees who helped show me 🤍) 🇰🇷 #oliveyoung #kbeauty #koreanskincare #koreanmakeup #kbeauty #korea #seoul
kaila

kaila

98 likes

🤍🤍🤍 #grwm #grwmmakeup #kbeauty #koreatrip #koreanskincare @cliocosmetics_global @toocoolforschool US @Morphe Cosmetics @Rare Beauty @rhode skin @Dr.Althea US @Judydoll US
Liz Pak 🇰🇷🇺🇸

Liz Pak 🇰🇷🇺🇸

1 like

A bottle of liquid foundation with a dropper applicator, featuring text indicating it's for normal to oily skin, provides a second-skin, airbrushed effect for up to 24 hours, is mattifying, water and sweatproof, and offers a second skin effect.
The OG Dripper Foundation, as seen on Tik Tok!
💁 Get ready for Hi-Def coverage with Catrice's HD Liquid Coverage Foundation! 👀 Features a unique dropper applicator for precise and easy application. 💆‍♀️ Ultra-lightweight texture dries down into a natural matte finish. 🙌 Provides high coverage with a natural-looking, second-skin effect.
CATRICE

CATRICE

5 likes

Three different liquid foundation bottles are displayed on a wooden surface, accompanied by decorative elements. The image introduces a review of various liquid foundation products, highlighting their features and comparisons.
A foundation bottle with a dark cap and a label indicating a luminous finish is shown. Accompanying text describes it as lightweight, buildable, offering a natural look, blurring imperfections, and suitable for all skin types.
A foundation bottle with a black cap and a label is featured. Text describes this foundation as beneficial for oily skin by controlling shine, but notes it may not be ideal for dry skin as it can accentuate dry patches.
My current favorite liquid foundations🤩
Liquid foundation is a staple in many people's makeup routines. It helps to even out skin tone, cover blemishes, and create a flawless base for other makeup products. In this review, we will be looking at three popular liquid foundations: Lancome Teint Idole, Luminous Silk Armani Beauty Foundati
nicaabarientos

nicaabarientos

29 likes

The BEST foundation launch of the year!
This might be my favorite foundation launch all year 🤭 If you like the LYS cream bronzer or blush, you will LOVE this foundation. SO creamy, smooth, & gives the most beautiful glow ✨ officially in my favorites drawer 👏 Products mentioned: LYS hydrating skin tint in shade MN3 #lysbea
Lauren

Lauren

749 likes

Second-skin matte
Impecable Blurring second-skin matte foundation @Anastasia Bh #mattefoundation #soft matte liquid foundation #anastasiabeverlyhills #kbeautymakeup
angela_irias

angela_irias

0 likes

Throwing shade today makeup that is.
Filters that chooses your makeup foundation shade I'm with it. #2025 #makeup #foundation #tirtir #korean #beauty #plussize #fyp Acres Home
wit u 4life

wit u 4life

1 like

A frosted glass bottle of TIRTIR MASK FIT RED FOUNDATION with a vibrant red cap. The label shows '30 ml / 1.01 fl.oz.' and the text 'Korean foundation' is overlaid, highlighting the product.
Korean foundation
I love this foundation because they work with so many different small creators. This brand is amazing. I love the foundation. It’s light coverage, but it still covers up all of my dark circles. It’s very lightweight. It’s not like an oily foundation. It blends into my skin very well and I really en
carolynnnn

carolynnnn

26 likes

I tested @Mary Phillips newest @m.ph by Mary Phillips le skin foundation for THREE WEEKS and as much as I LOVE the OLIVE shade range, I can’t say the same for the foundation formula itself 😵‍💫 (All products 🔗ed in my bio with shades) #oliveskin #mphfoundation #oilyskin #honestreview #
Monica Ravichandran ✨

Monica Ravichandran ✨

35 likes

TIRTIR FOUNDATION REVIEW❤️❤️!!
This is he best foundation I’ve tried this year so if you have like an old skin type, this is definitely for you. If you want this I got from Amazon❤️. Price: $12.38 Item Form: Cushion Color: 35N Walnut Skin Type: All Finish Type: Matte and Satin Glow Recommended Uses For Product: Base Make
NuNu🐆🍒

NuNu🐆🍒

151 likes

Current favorite liquid Foundation
Current favorite liquid Foundation Check this out guys maybe you can find a best liquid foundation for your skin type. 1. Lancome liquid Foundation $190 Lancôme’s most luxurious serum-in-oil foundation, the perfect blend of 45% active skincare ingredients and highly reflective oils. - My
Tamara Valeria

Tamara Valeria

76 likes

K beauty foundation review
I’m actually in love about how lightweight it is for girls who love and no make up make up look you’d be obsessed✨ #lemon8partner #makeuptips #makeuptutorial #kbeauty #TIRTIR @
Stussytai

Stussytai

527 likes

Ulzzang Makeup is a bit similar to douyin, just a lil less lash and more tuned out monotone colors :)) ~ Makeup used - @Beauty of Joseon US tinted sunscreen (LP110) - @L’Oréal Paris Infallible Foundation (430/425) - @Hourglass Cosmetics Concealer (Drift) - @Huda Beauty Blush (Strawber
Chloe Paredes

Chloe Paredes

816 likes

Skincare infused Foundation! ✨
Giving my skin the “glass look” with this luxury k-beauty foundation✨✨✨✨ Infused with vitamin e, vitamin c, hyaluronic acid, baobab oil and vegan collagen to give your skin a youthful glow! All the ingredients are working while wearing this foundation 🙌🏻 Tip: Apply foundation like this for a
LINDSEY BARGER

LINDSEY BARGER

34 likes

A light blue cushion foundation compact and a makeup puff are displayed on a white scalloped plate. The compact is closed, and the puff has a strap with text. The image is titled 'Water Cushion Review'.
An open cushion foundation compact reveals the product inside, with a makeup puff beside it. Text highlights its suitability for everyday makeup, natural redness coverage, dewy finish, and portability.
A hand holds an open cushion foundation compact, showing the mesh and foundation. The lid's mirror is visible. Text describes its buildable, very light coverage, easy application, and lightweight feel.
My Current Favorite Foundation
This foundation cushion is my holy grail and go to product! Some days I don't want to put on medium high coverage foundation and want something light but still covers my redness...it's this cushion you guys! The shade I got is 04 Beige23. I believe this is the darkest shade they have of t
emilysjoyy

emilysjoyy

915 likes

Beauty queens, @TIRTIR Inc.'s AI Cushion foundation instantly grabbed my attention. Not just because of the name, but because I’ve used TirTir before and wanted to see if this was an upgrade. What I found is a formula that’s super lightweight yet still buildable, giving you that quick coverage cush
The Lipstick Lesbians

The Lipstick Lesbians

211 likes

An overhead flat lay of various K-beauty foundation products, including cushions, tubes, and concealers, on a white surface. The text overlay reads "Rating my k-beauty foundation collection."
A black AGE 20'S Signature Essence Cushion compact is centered on a gray background. Text above and below provides a "1000/10" rating and details about its natural dewy finish and skincare benefits.
Two red TIRTIR Mask Fit Red Cushion compacts are displayed on a gray background. Text provides a "10/10" rating and describes its full coverage and suitability for stage makeup.
Rating my Korean Foundation Collection
Here’s how I’ve rated my k-beauty foundation collection! There’s still so many more cushions and formulas I want to try, which do you recommend? I definitely plan on at least getting the orange TIRTIR before the end of the year! Have you tried any of these? #Koreancushionfoundation #fyp #makeu
Nia Mandisa

Nia Mandisa

111 likes

Maybelline 30H Liquid Foundation Review
I really like it, however its very matte...my skin is on the dry side so I use Aquafor as a makeup base. Otherwise it will dry my skin out totally! #maybelline fit me foundation #makeup #foundation #cosmetics
GenX Jewelz 💎 & Travel

GenX Jewelz 💎 & Travel

2 likes

An overview image displaying eight different cosmetic products, including various foundations and skin tints, arranged on a white surface, with a title indicating a 'buy or bye' review.
A hand holding a BB cream tube, with product dispensed into its cap, accompanied by text highlighting its suitability for light makeup, beginner use, and SPF 30, in a light/medium shade.
A bottle of blendable foundation with its cap, alongside text describing it as super lightweight, an improved version, and making skin look amazing, in a warm light shade.
Foundation Review Buy or Bye ( + skin tints!) 🤍🥥
Maybelline Dream Fresh BB Cream 8-In-1 Skin Perfector ♡ BUY ♡ sheer coverage L'Oreal Paris True Match Super Blendable Foundation ♡ BUY ♡ medium coverage E.L.F. Camo CC Cream ♡ BUY ♡ full coverage Milk Makeup Sunshine Skin Tint ♡ BYE ♡ sheer coverage L'Oréal Infall
Nat🎀

Nat🎀

1716 likes

Serum Foundation??✨
For my first post on Lemon8 I will be trying out the new foundation release from Makeup Revolution! #makeup #makeuptutorial #makeupreview #foundationreview #foundation
Diamond

Diamond

219 likes

Korean Skincare Foundation
#koreanskincare #koreanmakeup #makeup #skincare #makeupfromkorea #flawlessskin
Mariana

Mariana

4 likes

A top-down view of numerous foundation bottles in various shades and brands, presented for a 'Smash or Pass' review.
A foundation bottle with a black cap and light beige liquid, accompanied by a positive review highlighting its value but cautioning about oxidation.
A foundation bottle with a black cap and light beige liquid, shown with a negative review indicating poor coverage.
Foundation
#foundationroutine #makeup #beautyhacks #aesthetic
Sofia.beautytipsz

Sofia.beautytipsz

309 likes

The image displays 12 true neutral undertone foundations for all shades, including Giorgio Armani Luminous, Haus Labs Triclone, RCMA Liquid, Revlon Colorstay, Estee Lauder Double Wear, Lancôme Teint Idole, L'Oréal True Match, Nars Natural Radiant, Charlotte Tilbury Airbrush, Pat McGrath Sublime, Makeup For Ever HD Skin, and Nyx Born To Glow, along with their specific shade ranges.
Let's talk about foundations.
Love them
JakkiMUA_Artist

JakkiMUA_Artist

260 likes

Bedazzled TirTir Foundation
❤️I truly never appreciated red rhinestones until now 😍 #TirtirGlow #KBeautyLover #GlassSkinGoals #TirtirSkincare #KoreanBeautySecrets #bedazzled #makeupaddict #wakeupandmakeup #makeupoftheday
Craftzbyyaz

Craftzbyyaz

6 likes

@milktouch US #milktouch #milkycushion #koreanfoundation #cushionfoundation #amazonmakeup #amazonfinds
Sandor Walkup🫶🏽

Sandor Walkup🫶🏽

5 likes

The most viral cushion foundation of 2024‼️
Swatching tir tir foundations💕 Shades in order 1) 21N Ivory 2) 23N Sand (my shade) 3) 24N Latte 4) 29N Natural Beige #makeup #beauty #kbeauty #cushionfoundation #foundation
Victorialyn

Victorialyn

307 likes

A flat lay shows numerous bottles of liquid foundation, some with pumps and others with droppers, arranged in a display. The image includes text indicating "Best foundation of 2025."
A hand holds a glass bottle of liquid foundation with a black pump. Overlay text mentions it's good for the price but to be careful of oxidizing, with a number 3 ranking.
A hand holds a rectangular glass bottle of liquid foundation with a gold cap. Overlay text states it's suitable for oily skin and does not oxidize, with a number 2 ranking.
Foundation
#bodytransformation #makeup
Sofia.beautytipsz

Sofia.beautytipsz

1 like

✨ TIRTIR VIRAL FOUNDATION ✨
just try it. 🔥 ⭐️Overall rating: 10/10 MAKEUP LOOK Skin Tone: light, cool Skin Type: combo #TIRTIR #firemakeup #makeup 💄 #unfiltered #tirtircushion
Raylynnev

Raylynnev

15 likes

Replying to @Helen I have the perfect cushion foundation recommendations for you 🙂‍↕️👌 #naming #jungsaemmool #oliveyoung #banilaco #cushionfoundation
Sarah Palmyra✨

Sarah Palmyra✨

92 likes

Korea’s number one Cushion Foundation did not disappoint! Loving the coverage and how comfortable it feels! 😍 @espoir_official_us #espoir #espoircushion #koreanfoundation #cushionfoundation #bestcushionfoundation @espoir USA 🩷
🎀Jewel🎀

🎀Jewel🎀

8 likes

Hybrid Foundation ✨
This is a great product for the summer! The little capsules are fun to see turn into foundation. I haven’t worn it enough to see if it actually helps my skin but if you want a thin skin like foundation with coverage this is really nice! It’s very thin and feels like a serum #lemon8partner
Katelynn 💗

Katelynn 💗

447 likes

A hand holds two red oval-shaped cushion foundation compacts, both labeled 'TIRTIR'. Text overlays state 'My Favorite Foundation' and 'EXCELLENT COVERAGE', highlighting the product's benefits.
A hand holds the backs of two red cushion foundation compacts. Labels show 'TIRTIR MASK FIT RED CUSHION 47N EBONY' for winter shade and 'TIRTIR MASK FIT RED CUSHION 51N FUDGE' for summer shade.
A hand holds two open red cushion foundation compacts, revealing the dark brown cushion foundation and mirrors inside their lids.
✨BEST FOUNDATION✨
I’ve used a lot of foundation and this is my first K-Beauty foundation. Beautiful application, it’s not cakey and it’s a smooth flawless finish. I wear two shades. One for the summer time when I have a tan, the other for the winter months. It’s the right amount of coverage without clogging pore
Jodia✨🖤

Jodia✨🖤

13 likes

A hand holds a red box for a cushion foundation, indicating it is for deeper skin tones and features a specific dark shade. The box also displays product details like net weight and coverage type.
A hand holds a round, red compact, showcasing its sleek design. The compact has a smooth, glossy finish.
An open red compact is held in a hand, revealing an internal mirror in the lid and a red cushion applicator inside the base.
Korean foundation for melanated skin ✨
I finally tried the red cushion foundation by TirTir and I think I’m actually kinda obsessed the packaging is stunning and im actually impressed at the newly updated shade range. I grabbed the shade 43N-Deep Cocoa. Have you tried this foundation? Have you heard of this foundation? Have you
Queen Misfitx3

Queen Misfitx3

68 likes

INTRODUCING THE FIRST EVER KOREAN CUSHION FOUNDATION…. With FOUR olive shades at every depth of skin: Fair Olive, Medium Olive, Tan Olive, and Deep Olive! You can also use “ESPOIR20” for 20% off on Amazon! I teamed up with @espoir USA to bring you guys TWO more olive shades to a total of 4 shade
Monica Ravichandran ✨

Monica Ravichandran ✨

137 likes

See more