Brands that work with small creators 🥰

It's a common misconception that you need hundreds of thousands of followers to land exciting brand collaborations or get free PR packages. As a small creator myself, I used to believe this myth! But after diving into the world of micro-influencing, I've learned that brands are increasingly looking for authentic engagement and niche appeal, not just massive numbers. Tools like the Brandz app, which I've found incredibly helpful, make discovering opportunities much easier, but there's a whole strategy behind securing those coveted deals. So, how do you find these elusive free ambassador programs and brands that are eager to work with small creators? Beyond apps, proactive searching is key. I often start by identifying brands I genuinely love and use, whether it's the latest skincare from Byoma or Glowoasis, or stylish pieces from Urban Outfitters. Then, I head to their websites or social media pages. Many forward-thinking brands will have a dedicated 'Collaborate,' 'Ambassador Program,' or 'Influencer' section. If not, a quick Google search for '[Brand Name] ambassador program' or '[Brand Name] influencer collaborations' can often reveal hidden gems. Don't be afraid to think outside the box. While beauty products like those from Kylie Cosmetics or K18Hair are popular for PR, consider other niches. I've seen smaller creators get amazing opportunities with home goods, tech gadgets, or even unique lifestyle products. The key is finding brands that align with your content and audience, no matter how small your niche might seem. Sometimes, even larger brands like UGG or Good Molecules have programs that are more accessible than you'd think, especially if you can demonstrate a highly engaged, targeted audience. Once you’ve identified potential brands, your pitch is everything. This is where those email templates (which I share in more detail on my other posts!) come in handy. A strong pitch isn't just about asking for freebies; it's about showcasing the value you can bring. Highlight your unique content style, your engagement rates (which are often higher for micro-influencers!), and how your audience aligns perfectly with their target market. Include a simple media kit, even if it's just a one-page PDF, detailing your stats, content pillars, and previous work. Remember, professionalism goes a long way. Brands want to work with creators who are reliable and easy to communicate with. Finally, understand the different types of brand deals for small influencers. Free PR usually means you receive products in exchange for content, with clear expectations. Ambassador programs often involve an ongoing relationship, perhaps with affiliate codes or a small commission. Paid collaborations, while less frequent for very small creators, are definitely achievable as you grow. The path to paid deals often starts with building a strong portfolio of gifted collaborations, proving your content's effectiveness, and consistently delivering high-quality work. It's a journey, but a rewarding one, and it all starts with believing in your unique voice and audience, no matter its size!