This is a real Soft GLAM
A lot of the new generation makeup Artist love to mis label looks. I keep seeing artist put soft glam when the model has a hard beat. Soft glam is a no make look or with a light beat with one minimal color thats the focal point. This is why studying makeup techniques from the OG(pat McGrath)or real makeup Artist from the 70s to late 90s. Its seem like everything is now a cash grab instead of people really learning the artistry (tricks) to create something new and fresh.
One of the key things I've realized when diving deeper into makeup artistry is how often the term "soft glam" gets misunderstood or misused, especially among newer artists. True soft glam is about subtlety—it's that perfect balance between minimal effort and maximum elegance. When I first started, I also admired the looks from the 70s through the 90s, noticing how makeup artists then focused more on enhancing one feature delicately rather than layering on heavy products. What I love about the soft glam style is its versatility. It's great for daily wear, and it boosts confidence without overwhelming the natural beauty of the face. For instance, focusing on a single color—be it a muted rose on the lips or a subtle shimmer on the eyes—can make all the difference. Studying iconic artists like Pat McGrath has been eye-opening. Their mastery lies not just in technique but in understanding the skin and natural contours, playing with light and shadow to create dimension without harsh lines. This approach contrasts starkly with what I see online nowadays, where many look for quick, bold transformations that don’t celebrate the essence of soft glam. In my own experience, experimenting with a clean base and minimal product allows the skin to breathe and glow naturally. It's important to spend time learning these foundational skills rather than chasing trends labeled incorrectly—otherwise, it feels like creativity gets lost in the rush for viral looks. Ultimately, I believe real artistry comes from respect for craft and understanding makeup as a form of self-expression, not just a commercial transaction. Embracing the roots of makeup from past decades enriches the way we create today and helps keep styles like soft glam authentic and timeless.
