I went viral & it ruined my lemon8 🍋
Yep. Not even clickbait. I have ALWAYS wanted to go viral on social media, and I guess it was cool and exciting at first (especially on a new platform like lemon8). However, I initially started this page because I am an “influencer” on instagram but I mostly show fashion and motherhood content: I WANTED TO SHARE SOMETHING DIFFERENT AND MORE PERSONAL.
I wanted to start a book-based page. I became an avid reader again in 2022 and I was excited to finally have a space to share book recommendations that I loved (and book hauls). I know the space is saturated…and it wasn’t even about growing a following. I just wanted a community.
However, I also started sharing some baking recipes and a post I made about chocolate chip cookies TOOK OFF. Like over 60k views and thousands of likes/saves which was amazing…. until I started posting more book stuff and it got zero traction. I had to keep posting baking stuff and that made me pretty upset because it’s not what I even wanted my content to be about.
So- don’t aim to go viral because it could potentially have the opposite effect you want.
#lemon8diary #embracevulnerability #readeroflemon8 #storytime
Wow, reading this really resonated with me, and I bet many other 'lemon8 girls' out there feel the same way! We all start on platforms like Lemon8 with such excitement, dreaming of building a space that truly reflects us. For many of us, the idea of 'going viral' is the ultimate goal – that surge of recognition, thousands of likes, and new followers seems like the dream, right? But as you’ve so bravely shared, sometimes the very thing we chase can turn into a nightmare for our creative journey. It's so easy to get swept up in the numbers game. You see a particular type of content performing well, and there’s that little voice in your head saying, 'Maybe I should try that!' But your experience perfectly illustrates the danger of going viral for something that isn't truly aligned with your passion. You wanted to be a 'book girl,' sharing recommendations and building a community around literature, and instead, you found yourself cornered into being a 'baking girl' because a cookie recipe unexpectedly took off. It’s a classic case of 'don't post something you aren't wanting to define you,' as that image so eloquently puts it. Once the algorithm picks up on a specific type of content from you, it can be incredibly hard to pivot back to your original vision. This really makes you think about what success truly means on social media. Is it millions of views from people who might never engage with your core content, or is it a smaller, dedicated community who genuinely connects with what you're passionate about? Your desire for a 'community' over just 'growing a following' is something I completely understand. An engaged community brings so much more fulfillment and meaningful interaction than fleeting viral fame. As another image wisely stated, 'community is more important than going viral.' Those are the people who will stick with you, support your true niche, and make the whole experience worthwhile. So, for any other 'lemon8 girl' reading this, here's my advice based on experiences like yours and my own: Define Your Niche Early: Before you post too much, think carefully about what you want to be known for. Let that guide your content strategy from the start. Post Authentically: Share what genuinely lights you up, even if it feels like it won't be the next viral hit. Your passion will shine through and attract the right audience. Focus on Engagement, Not Just Views: A hundred genuine comments and saves from people who love your content are far more valuable than thousands of passive views. Don't Be Afraid to Reset: If you find yourself in a similar situation, it's okay to take a step back. Slowly reintroduce your desired content, engage deeply with the people who respond to it, and don't be discouraged if the numbers dip temporarily. The goal is long-term fulfillment, not instant gratification. Ultimately, platforms like Lemon8 are about sharing experiences and connecting. Your story is a powerful reminder that while going viral can be exciting, 'it was the worst thing that happened to me' if it pulls you away from your authentic self and the community you truly want to build. Let's all strive to be authentic 'lemon8 girls' who create spaces we genuinely love!



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