I'm 52 and I dress for myself. Not to fit in, not to hide, not to look "age appropriate." Just for me. You're not too old, and it's not too late. 🤍✨ #over50style #styleover40 #herrebrandmethod #dressforyourself #agelessstyle

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Fuel Friday, episode one. 🍂 Chicken, roasted butternut squash, arugula, feta. 64 grams of protein and it tastes like fall. #fuelfriday #highprotein #womenover50 #fallrecipes #itsnottoolate

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55° in the morning. 75° by afternoon. Fall really said, “Figure it out.” 🍂 The trick? Start with an outfit you love without the layers. I went with jeans, a white tee, a belt, and suede loafer slides, then added a red cashmere sweater and suede jacket for the chilly morning. Jacket off, s

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DAILY: One way to show up for yourself, no hiding. WEEKLY: One hour that belongs only to you. MONTHLY: Say yes to one new room where you don’t know anyone. Your October rebrand isn’t about looking different. It’s about practicing a different life. Mine is getting on camera daily, prote

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What building a brand at 50 really taught me.

Building a brand at 52 has required more than a good idea. It has required me to protect my time, raise my standards, trust my vision and make decisions that scared me before I felt completely ready. Hiring my first person was one of those decisions. Today, we’re a tiny but mighty team of thr

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It took me one year and four months to lose 20 pounds of menopause weight. Not because I was doing it wrong, but because I wanted results I could actually maintain. I tracked my food, prioritized protein, strength trained and stayed consistent with my steps. But I also traveled, ate at restau

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At 52, I don’t want more makeup,I want makeup that works. I’m not a makeup artist, but this is the routine I reach for when I want lightweight coverage, a little warmth, and skin that still looks like skin. My non-negotiables: SPF, a serum foundation, creamy bronzer, Patrick Ta blush, a defin

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#PantenePartner I spent years buying the most expensive hair products I could find. Turns out, that wasn't the answer. It's actually @Pantene ✨ I'm using the Pantene Sheer Volume Shampoo and Conditioner. #itsactuallypantene

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October 1st. 3 months left in the year 🤍

Don’t wait for January to become the woman you keep saying you want to be. Move your body. Protect your energy. Keep the promises you make to yourself. Give yourself the 3-month head start. January hits different when you’re already in motion. 💫

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My favorite denim for fall. 🤎 If you're investing in denim this season, go dark or black over light wash. It's more refined, dresses up easier, and doesn't date as fast. My top 3 cuts: cigarette (the most flattering on this list, tucks straight into boots), straight leg (the most versatile),

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Successful women don’t leave their growth to chance. They invest in themselves, learn from failure, protect their health and time, and stay close to people who push them forward. Which habit has made the biggest difference in your life? #successfulwomen #womenover50 #midlifewomen #

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Maybe women over 50 aren’t falling apart. Maybe we’re finally getting honest about what no longer fits. We understand that time is valuable and we’re no longer willing to spend it living a life that doesn’t feel like our own. It’s not too late to choose differently. Do you think it’s a mi

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Comment PLAYBOOK and I’ll send you the link. Your transformation isn’t built on one habit. It’s built on six pillars: ✨ Clarity ✨ Routines & discipline ✨ Style & presence ✨ Strength ✨ Wellness & nourishment ✨ Boundaries & momentum The HER Rebrand Playbook brings them all together, with Coa

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I always wanted change. But my self-sabotage was real. That’s why The Mountain Is You by Brianna Wiest hit home. It’s about recognizing the patterns that keep you in the same place while you’re asking for something different. The Let Them Theory by Mel Robbins was another one I thought was a

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One pair of trousers. Three different plans. Casual with my boxy COS tee and sneakers. Polished for daytime with a shaping tank, an open button-down, and loafers. Then dressed up for dinner with a bodysuit, heels, and an evening bag. Same trousers. A few changes. Three outfits. Save this f

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The Words You Use Matter 🤍

“The strong one” can be true without meaning you never need help. “Responsible” can be true without meaning your needs always come last. Sometimes the words still fit, it’s the expectations attached to them that need to change. Day 2 of the HER Rebrand Journal: Write down three words you u

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Once you hear it, you can’t unhear it. The “just.” The “sorry.” The “maybe.” Sometimes playing bigger starts with noticing the small ways we make ourselves smaller. Say what you mean. Trust your voice. Own it. #WomenOver40 #MidlifeWomen #FindYourVoice #TakeUpSpace #SelfConfiden

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A little humor, a lot of pride. 🇵🇷🇨🇺❤️ Celebrating Hispanic Heritage Month and the culture, flavor, strength, and extra that runs through my veins. 😂 Proud to be Puerto Rican + Cuban. Proud of where I come from. And apparently, still not great at casual. 😂 #HispanicHeritageMonth #PuertoRic

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I got home Wednesday. Thursday, I was back at the gym. Not because I felt motivated. And not because I needed to make up for anything. It’s simply where my routine starts again. This time, I was jet-lagged, so I changed the workout, not the commitment to showing up. Then it was back to

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The biggest lie we tell ourselves in our fifties is that the women who have it figured out started twenty years ago. We look around and think, "They already have the discipline. I missed the window." You didn’t miss the window. The average founder of the fastest-growing startups is 45, not 25

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Lisette | Fashion & Lifestyle