From Beverly Hills skin tone, matching expert to founder of BASMA Beauty. #founderstory #femalefounder #selffunded #inspooutfit #makeupbrand

If you struggle with rosacea, you know how hard it is to find a foundation that doesn’t cling to dry patches or flake off! The Foundation Stick smoothes and hydrates, all while still looking like skin. #rosacea #foundationrecommendations #dryskintips #makeuphack #foundationstick

Pink on the outside, your perfect match on the inside. Shop The Foundation Stick @sephora & basmabeauty.com! # #shadematching # #foundationstick # #makeuphack # #viral # #makeuprecommendation

SHADE 02 in The Lip Lock Liner is the perfect blend of pink and brown @michelle 🪽🍸 #pinkybrownlip #longlastinglipliner #lipliner #transferproof

@lex michaela said it best - SHADE 02 in The Lip Lock Liner is the perfect blend of pink and brown. #lipliner #pinkybrownlip #makeup #liplinerrecommendation

We're not crying, you're crying 🥺 - this was the sweetest mail we've ever received!! Basma was so excited to share this with you guys she edited this video all by herself (proud mom) #motivation #community #founder #inspiration #beauty

Which shade would you pick? Drop it in the comments 👇🏼 #shadematching #foundationstick #makeuprecommendation #basmabeauty #neutralfoundation @NATASHA FOX

Finding a foundation that doesn't look orange shouldn't be so difficult. And we're here to make it easier. Find your shade @sephora & @sephoracanada or DM us on Instagram for help with a shade match! #foundation #shadematching #naturalmakeup #makeuphack

What began as scar camouflage became a deep understanding of color, skin, and confidence. BASMA is the result. #inspirational #founderstory #basmabeauty #femalefounder #motivation

بسمة بيوتي #kuwait #iraq #uae #saudiarabia #qatar

Want to hear more stories?Let us know what questions you have👇🏻 #buildingabrand #beauty #productdevelopment #foundation #shadematch

We want to giveaway Complexion Brushes with your name engraved on it! Drop your best giveaway ideas in the comments 👇🏼 #giveaway #makeupbrushes #community #pr #makeupgiveaway

Why are you settling for a lip liner that disappears after your morning iced latte? Shop the transfer-proof Lip Lock Liner @sephora and basmabeauty.com #longlastinglipliner #liplinercombo #transferproof #makeup

We put our transfer-proof Lip Lock Liner through its toughest test yet with @fatima.kheel it survive? #lipliner #basmabeauty #weartest #makeup #pizza

Basma said “you get a lip liner 👉🏼, you get a lip liner 👉🏼” #makeup #lipliner #toronto #founder #beautybrand

We took The Lip Lock Liner to the streets of Yorkville. 💗 Nothing beats seeing your reactions in real life. Where should we pop up next? #toronto #yorkville #makeup #lipliner #popup

When the foundation match is so good, you can barely see the swatch! #foundationstick #shadematching #basmabeauty #foundationrecommendation #makeup

Women in STEM 👩‍🔬🥽 #founder #beauty #productdevelopment #femalefounder #selffunded

Shade match so perfect you can barely see the swatch. #shadematching #foundationstick #basmabeauty #makeup #foundationrecommendation

“I think it’s the best stick foundation I have ever tried. It doesn’t feel heavy like other stick foundations I’ve worn over the years and it’s the first time I’ve tried one with the right undertone!” - @Silvy Botha Wearing SHADE 021. Shop @sephora & basmabeauty.com. Comment if you need help