FIELD NOTES Nº 01 Filed from somewhere over the Plains. A client said this about the growth target she’d inherited. For you: before you chase a goal, ask what purpose the goal serves. A number without a purpose behind the target will fill your year with work without lasting returns. A

Hawkefest put a marketing conference on the Santa Monica Pier, the Pacific as the backdrop, and a full day on the latest in brand marketing. Pairing intelligence with the latest in brand marketing is what Brackett delivers to clients. Best seatmate of the day: @kathelinejeanpierre, host of Next Hot

5 Non-Negotiables for Senior Executives to Avoid Burnout. #ExecutiveBurnout #MentalHealth #WorkLifeBalance #LeadershipTips #NonNegotiables

Six Things Worth the Money: Executive Edition Part Three. ExecutiveLife TimeManagement ProductivityTips Leadership WorkLifeBalance ExecutiveAdvice AIProductivity TravelHacks

Performance isn't talent. It's the infrastructure behind it. Five things worth paying for as an exec: Executive coaching, $5K to $16K a year. Make the company pay. A fitness coach who builds a plan you can actually execute. Airport food included. Home gym basics: weights, dumbbells, a step-

Five Worthwhile Investments for Executives: Minimizing Decisions for Maximum Impact. ExecutiveLife ProductivityHacks WardrobeEssentials SmartInvestments LeadershipTips MinimalistLifestyle HomeAutomation ExecutivePresence #EileenFisher #FendiColibri #JimmyChoo

We continue our series on company shapes, covering the next three: Amoeba, Spheres of Silence, and Ball of Yarn. We explain how to identify each shape, survive within it, and move up by being steady, truthful, or a simplifier. CompanyShapes Leadership OrganizationalCulture CareerGrowth WorkplaceStr

Understanding a company’s shape is key to surviving and advancing. The First Three Company Shapes: Hierarchical, Flat, and Stovepipes of Synergy. # #CompanyShapes # #CareerAdvice # #OrganizationalDesign # #Leadership # #CorporateStrategy

The Leadership Skill That Matters Most: Adaptation in a Continuous Transformation Era. #Leadership #Adaptation #ContinuousTransformation #RealTimeLearning #SelfAwareness

3 Things Keeping You from VP Promotion. VPpromotion leadership careeradvice executivepresence promotiontips seniorleadership careergrowth

4 Rules for Traveling with Your Boss: Turn Business Trips into Career Accelerators. #CareerAdvice #BusinessTravel #Leadership #ProfessionalGrowth #ExecutivePresence

Stop Asking for More People—Start Cutting the Work #Leadership #TeamManagement #Workload #Efficiency #CutTheWork

Mastering P&L Presentation: From Reporting to Leading #FinancialLeadership #PandLReview #ExecutivePresence #BusinessAcumen #SeniorManagement

Brand Clarity as Infrastructure in an AI-Driven Market. #BrandClarity #AIFiltering #MarketingStrategy #CognitiveLoad #NotionMail

Why AI Fails Without Executive Ownership: Three Decisions Leaders Must Make. #AILeadership #ExecutiveOwnership #BusinessStrategy #AIAdoption #DigitalTransformation

The Topgolf Lesson: Why Callaway's $1.5B Write-Off Matters. #Topgolf #Callaway #M &A #BusinessStrategy #WriteOff

Resist the urge to implement the quickest fix. #onthisday

Same cultural moment. Completely different outcomes — and it wasn't the marketing. It was the proof. #BusinessStrategy #ProductLaunch #MarketIntelligence

Stanley didn't invent demand. They almost buried it. The market told them the answer in 2019 — it took new leadership to actually listen. That's not a product story. That's a validation lesson. #BusinessStrategy #ProductLaunch #MarketIntelligence