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Want to try a self-critique of your logo? Comment PAPYRUS for the free guide :)
Lucy Eden

Lucy Eden

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We've talked design basics here from logo to colors to fonts, but for those itching for more...just comment DIY to get in my free 5-day Brand Foundations email series 💌 I'll see you there
Lucy Eden

Lucy Eden

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Building brand photography direction is more customized and accessible than ever thanks to Adobe Stock AI Studio! @Adobe Creative Cloud #AdobeStock #AdobePartner
Lucy Eden

Lucy Eden

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What's your perfect brand design vision? See what fate has for you and let me know what you get!
Lucy Eden

Lucy Eden

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Build clearer and stronger moodboards with the help of Adobe Stock AI Studio @Adobe Creative Cloud #adobestock #adobepartner
Lucy Eden

Lucy Eden

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Want to try a self-critique of your logo? Comment PAPYRUS for the free guide :)
Lucy Eden

Lucy Eden

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What makes a brand design be more than a pretty aesthetic? The process behind it. Here's a very quick look into designing branding for Ballard Editorial, a project from about a year ago that is one of my favorites. Follow for more branding!
Lucy Eden

Lucy Eden

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Your brand colors aren't just your fav colors. Here's my guidance on a strategic foundation from the hues to the amount to the pairings 🎨 Leave your branding in the comments/DMs for color advice!
Lucy Eden

Lucy Eden

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I'm going to open the doors to several options here: 1. Leave the logo you design in the comments for feedback 🤳 2. Leave a comment asking for help so growing designers can reach out to you 👀 3. You can of course reach out to me and we'll build your brand one on one together! We might not be ab
Lucy Eden

Lucy Eden

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Why say lot word when few word do trick? The word 'brand' is thrown around a lot (and to be clear, can be used to refer to many things so this isn't set in stone) but what's the true definition? A brand ultimately, is what people think about your business. No one can control people's thoughts di
Lucy Eden

Lucy Eden

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Losing a client over a simple gap in the process is painful. But there's only so much available to support our process as brand designers and there always still seems to be gaps. Building this software to finally address those specific needs is a dream. If you see this, share what feature you want
Lucy Eden

Lucy Eden

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Want to critique your logo? Visit my bio for the free self-critique guide :)
Lucy Eden

Lucy Eden

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Custom lettering is the best and it's the cornerstone of most of my logo designs ✍️ Comment ENROLL if you want to join in Learn Illustrator (it's a blast)
Lucy Eden

Lucy Eden

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I've been keeping a secret. It's been a few months since I started building the software to end all softwares for brand designers. I am SO excited for this. Everything us brand builders need literally in ONE place. Some features planned include: Collaborative and tracked feedback rounds Brand
Lucy Eden

Lucy Eden

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Logo Critique | Bluey 🐶 Don't comer for me, we love Bluey in this house. But the logo has been needin some fixin. The lesson here is that the difference is in the details.
Lucy Eden

Lucy Eden

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I hear this too much. "I can't tell what the business does based on the logo so it must not be good" This is simply a misunderstanding of what a logo even is. A logo is like the face of a business. Can you look at someones face and know everything about them? No. A logo is something to remembe
Lucy Eden

Lucy Eden

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Logo variations simply aren't optional. At minimum, a version for primary use and then a mark for small spaces will serve you best. And of course, this is an area to take into account specific use cases for each brand individually which could require unique variations.
Lucy Eden

Lucy Eden

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Want to critique your logo? Visit my bio for the free self-critique guide :)
Lucy Eden

Lucy Eden

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It's more than just a fun inspo collage. Moodboarding is really a bridge that is the beginning stages of your design process when done right.
Lucy Eden

Lucy Eden

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#VanguardPartner Paid non-client endorsement. My dream studio isn’t happening yet, but, with a partner like Vanguard, the project is an exciting milestone to build towards.
Lucy Eden

Lucy Eden

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Lucy Eden
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Lucy Eden