In this episode, we continue our journey with David through Erlang Town in Gulin County, Sichuan, as we explore the magnificent Langjiu Manor. Step into “Di Zhi Ge” (地之阁) and take in its unique architecture built into the surrounding mountains. Visit “Jinzun Fort” (金樽堡), one of the manor’s iconi

【狮城白酒22-EP9】Baijiu as a Cultural Bridge: How Does Chinese Baijiu Carry Chinese Culture? When it comes to promoting baijiu, are we really just selling a drink? After 22 years in the business, Mr. Charles Onn realised that the real challenge was never baijiu itself—it was the misconceptions sur

【EP19】名酒典藏｜Xijiu · 70th Anniversary Commemorative Baijiu 70 years can be distilled into a bottle of baijiu—or into a story that lives through generations. Created to commemorate 70 years of Xijiu, this commemorative baijiu takes inspiration from the classic drum-shaped design. Warm, refined a

In this episode, join David as we travel to Erlang Town in Gulin County, Sichuan, exploring the landscapes and baijiu heritage behind Langjiu. Following the Erlang Valley along the Chishui River, we visit Taiping Ferry and Taiping Ancient Town, discovering the history and cultural character of t

One bottle of baijiu, carrying a journey from Yibin, Sichuan, to the deserts of Dunhuang. Wuliangye · Silk Road Flower Rain (丝路花雨) draws inspiration from the Dunhuang Flying Apsaras and the ancient Silk Road, capturing the romance of falling flowers and a thousand-year-old journey within a bottl

In this episode, join David as we continue our journey through Shaanxi and take a closer look at Xifeng Baijiu. As one of China’s Four Famous Baijiu Brands, Xifeng Baijiu has a long and distinguished brewing history. Our journey begins at Shaanxi Xifeng Group, where we embark on a tour of the

Both are called “Feitian”, but this one is truly the Chinese-style dream bottle of Moutai. ✨ Moutai · Flying Apsaras in Bloom (散花飞天) features a distinctive yellow ceramic bottle, inspired by the Flying Apsaras scattering flowers depicted in Tang Dynasty Dunhuang murals. Using a traditional under

In this episode, join David as we travel to Shaanxi and uncover the story behind Xifeng Baijiu. From the extraordinary landscapes of Wave Valley, to Mount Hua, historically known as “Xiyue” and poetically as “Taihua Mountain”, we take in the breathtaking scenery of Shaanxi. We then visit the his

In this episode, join David as we step into Yanghe Distillery and explore the brewing world behind Dream Blue (Mengzhilan). Starting at the magnificent entrance of Yanghe Distillery, we visit the impressive World’s No. 1 Liquor Jar. We then head into the Dream Blue Central Distillery District, e

In this episode, join David as we journey through Jiangsu Province, where breathtaking landscapes and the rich aroma of Chinese baijiu come together. Our adventure begins at the Dongtai Tiaozini Wetlands, before continuing to the beautiful Taihu Lake, where we take in the natural beauty that has

In this episode, continue your journey with David as we return to Fenyang, Shanxi, to explore the renowned China Fenjiu City. Our first stop is the Xinghuacun Fenjiu Distillery Entrance, where we step into the birthplace of Fenjiu, one of China’s oldest and most celebrated light-aroma baijiu bra

In this episode, continue your journey with David as we travel to Fenyang, Shanxi, to explore the renowned China Fenjiu City. Our journey begins at the historic Wenfeng Pagoda, where we experience Fenyang’s rich history and cultural heritage. Next, we venture into the picturesque Lijiashan Vi

A bottle of baijiu that has fetched a price of over a million yuan at auction, with only 400 produced in China—even seeing one is a collector’s privilege. Kweichow Moutai · Yuan Blue & White (元青花) draws inspiration from the blue-and-white plum vase adorned with dragon motifs, once associated

【狮城白酒22-EP6】 Chinese Baijiu × Beauty Pageants: An Unexpected Cross-Industry Experiment Why would Chinese baijiu appear at a beauty pageant? 22 years ago, Chinese baijiu was still largely unknown in Singapore. Mr. Charles Onn realized that relying solely on restaurants was not enough to introd

In this episode, continue your journey with David as we return to Renhuai, Guizhou, to explore the renowned Guotai Distillery. Step into the distillery grounds and experience the unique environment where sauce-aroma baijiu is crafted, surrounded by the natural conditions that make Renhuai one of

In this episode, join David as we journey to Renhuai, Guizhou, to explore the renowned Guotai Distillery. Our journey begins along the Meijiu River (Beautiful Liquor River), where breathtaking scenery and the unique natural environment have helped shape the birthplace of China’s world-famous sau

This is more than a bottle of baijiu—it’s a ceremonial drum that carries the fragrance of sauce aroma. Inspired by the traditional auspicious Chinese drum, Xijiu · Drum Resonance (鼓韵) features a striking black-and-gold design adorned with sculpted cloud motifs. Bold, dignified, and unmistakably

In this episode, continue your journey with David as we return to Luzhou, Sichuan, for an in-depth look at the world of Luzhou Laojiao. Our first stop is the Luzhou Laojiao Huangyi Brewing Ecological Park, where traditional brewing craftsmanship exists in harmony with a carefully preserved ecolo

Looking for the perfect business gift? Choose one that conveys your best wishes before it’s even opened. Wuliangye · Wealth & Prosperity (财富人生) features an elegant crystal-cut bottle accented with luxurious gold detailing. Under the light, its refined craftsmanship and brilliant finish ma

Who were the very first people to embrace Chinese baijiu in Singapore? Baijiu didn’t become accepted overnight. Among the earliest supporters of Mr. Charles Onn were Chinese business professionals who enjoyed baijiu during business gatherings, local Chinese Singaporeans with a deep emotional