Don’t just print the surface. Build the surface. #creativedirector #productdevelopment #projectmanagement #Khaaliq

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The surface is not the background. Sometimes it’s the brand. #creativedirector #patterns #textiledesign #Khaaliq

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I don’t collect mediums. I collect ways to make ideas real. #creativedirector #textiledesign #projectmanagement #Khaaliq

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Clarity is not the opposite of creativity. It’s what lets creativity travel. #creativedirector #textiledesign #wearableart #Khaaliq

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Mediums are tools. The idea gets final say. #creativedirector #surfacepatterndesign #wearableart #Khaaliq

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Merchandise carries a name. Design carries a perspective. #creativedirector #customclothing #wearableart #Khaaliq

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Function earns usefulness. Character earns ownership. #creativedirector #brandidentity #productdevelopment #Khaaliq

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Less identity crisis. More identity system. #creativedirector #brandidentity #projectmanagement #Khaaliq

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Great products make desire feel obvious before marketing explains it. #creativedirector #productdevelopment #projectmanagement #Khaaliq

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Build something worth finding before worrying about being found. #creativedirector #brandidentity #productdevelopment #Khaaliq

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Style becomes recognizable when your instincts stop being accidental. #creativedirector #visualart #textileart #Khaaliq

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A good product can sell. A coherent product can become part of the identity. #creativedirector #productdevelopment #projectmanagement #Khaaliq

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The strongest products look like they came from somewhere. #creativedirector #productdevelopment #projectmanagement #Khaaliq

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Clarity doesn’t mean making the idea less weird. #creativedirector #abstractart #wearableart #Khaaliq

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Interesting ideas are often just unlikely references meeting in the right room. #wearableart #patterns #collectibles #publiclysecret

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The best concepts leave room for the viewer’s intelligence. #creativedirector #abstractart #textileart #Khaaliq

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The strongest collections contain at least one piece that starts arguments. #creativedirector #collectibles #comfortzone #Khaaliq

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Take the material, break the expectation, and introduce something personal. #creativedirector #influential #textiledesign #Khaaliq

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Go big or get visually ignored. #creativedirector #wearableart #textiledesign #Khaaliq

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Give the pattern enough room to misbehave. #wearableart #visualart #collectibles #publiclysecret

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Khaaliq Fung