You want $10K months, but have you actually DONE THE MATH?! 😂 What’s your average ticket? How many clients do you need weekly? Can your schedule realistically support your revenue goal? And if the math ain’t mathing… we have some WORK to do! 👀 That’s why Melissa is taking over DAY 3: THE REVENUE

You want a SIX-FIGURE esthetics business, but you don’t even know your average ticket?! GIRLLLL. 😂 You can’t build a revenue strategy around numbers you don’t know! So here’s your homework: Take your monthly service revenue and divide it by the number of appointments you completed. That’s your av

Your page is telling potential clients what they think you should cost BEFORE they ever ask for your prices. 👀 So if you want to charge premium prices, your branding needs to support that price point too. Try the ChatGPT prompt I shared in this video on YOUR page and see what it says. 😂 And if th

Everybody wants to talk about getting clients… but is your business actually READY for them? 👀 Before you worry about a booked-out schedule, make sure you have the foundation in place to actually run your business like a BUSINESS. Because getting the client is only one part of it. You need sy

Stop saying you can’t create content because you don’t have enough clients. 😭 Client footage is NOT the only content that gets people to book. Your knowledge is content. Your expertise is content. Answering your ideal client’s questions is content. Educating them on their skin concerns is CONTENT

You probably don’t need another service on your menu. 👀 You might just need to get REALLY good at marketing the ones you already have. Microneedling alone generated $81,585 in my business last year. Not because it’s some magical service—but because I became known for it. I showed results, educate

You’ll invest in learning the SERVICE… but hesitate when it’s time to invest in learning the BUSINESS. 👀 One of the best things I ever did for my career was stop expecting to figure everything out for free and start investing in people who could teach me what I didn’t know. Every mentor, strategi

If you want more clients to rebook, your client experience needs three things: the consult, the follow up, and the rebook. That's it. Not a rebrand, not a new machine. The consult makes her feel seen. The follow up keeps you in her head after she leaves. The rebook happens before she walks out th

The real reason estheticians feel stuck on their prices isn't the market. It's fear. Fear that if you raise them, she walks. I priced out of that fear my whole first year. Here's what changed it: I stopped pricing for the client who was going to say no, and started pricing for the one who says ye

When I'm getting chased but it's an esthetician that needs help growing her business 😭 GIRLAAAAA you don't have to run me down in the DMs, I got you. I'm putting all of it in one free live class. Pricing, sales, retention, revenue, branding, the whole business side they skipped. Comment BOOK and

Keeping the right client is a whole lot easier than constantly replacing them. Chasing a brand new face every single week costs you your time, your energy, your ad money and your sanity. One client who comes back is worth more than ten who came once and disappeared. Build the experience one time

Keeping the right client is a whole lot easier than constantly replacing them. Chasing a brand new face every single week costs you your time, your energy, your ad money and your sanity. One client who comes back is worth more than ten who came once and disappeared. Build the experience one time

One of my favorite parts of the Citrus Gala was watching Jaylin give flowers to the women who continue to show up, support, and pour into her community. Because THAT is what community is supposed to feel like. Not competition. Not mean-girl energy. Not one person at the top talking down to everyb

LAST CALL, ESTIES! 🚨 The results speak for themselves. 😮‍💨🔥 Now it’s time to learn how to bring OrganoPEEL® to YOUR treatment room. 📍 Atlanta, GA | September 14th 💳 Payment plans available ⏰ Registration closes TOMORROW, August 31st! No extensions. If you’ve been thinking about it, this is you

When licensed beauty professionals consistently price services way below what they actually cost to perform, it doesn’t just hurt their business — it starts conditioning the market. Clients begin to see unsustainably low prices as “normal,” which makes properly priced professionals look expensiv

Premium services deserve profitable pricing. 👏🏽 Stop pricing based on what you think people will pay and start pricing based on what your business actually needs to make money. Pricing + profitability is just one part of what we’re breaking down inside of my mentorship program. 💸 Comment MENTORS

Sometimes you don’t need another course. You just need one conversation with someone who can help you see what you’re missing. 👏🏽 She booked a Pick My Brain session with me almost a year ago because she wanted to improve her skin prep + extractions after watching mine literally slide out “like but

Day 2 of Marketing & Mimosas and Jaylin had us running through Midtown Atlanta like we were on The Amazing Race 😭😂 And somehow, 11 days after thoracic surgery, I decided I was participating too because FOMO was NOT about to win. 😂 But beyond how much fun we had, I left genuinely inspired by the s

Cheers to being in new rooms 🥂✨ Day 1 of @marketingandmimosas_ reminded me why proximity and community matter so much. The right room can introduce you to new people, ideas, collaborations, and opportunities you may have never found on your own. This was my second year attending, and I came back

ATLANTA, WE’RE BACKKKK! 🎉💕 The next OrganoPEEL® Masterclass is officially happening September 14th! This training is for the esthetician who wants to add a results-driven, year-round treatment for melanin-rich skin AND learn how to actually position, price, package, and market it. 💰 And don’t le